Objects
Rahman, Syed Mahmudur, Carlson, Jamie, Gudergan, Siegfried P., Wetzels, Martin, Grewal, Dhruv. Elsevier; 2022. Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact.
Rahman, Syed Mahmudur. Measuring customers’ perception of omnichannel retail quality and assessing its impact on customer engagement. 2019.
Rahman, Syed Mahmudur, Carlson, Jamie, Chowdhury, Noman H.. Emerald; 2022. SafeCX: a framework for safe customer experience in omnichannel retailing.
Olivier, Lizette, Carlson, Jamie, Rahman, Syed Mahmudur, Rosenberger III, Philip J.. Sage; 2022. Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model.
Carlson, Jamie, Rahman, Syed Mahmudur, Rahman, Mohammad M., Wyllie, Jessica, Voola, Ranjit. Elsevier; 2021. Engaging Gen Y customers in online brand communities: a cross-national assessment.
Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.. Elsevier; 2024. What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies.